Even if you have used WordPress to set up and launch your website, you still need to take steps to properly optimise it so that it will show up in search engine results and help you increase your conversions. If you are new to optimising a WordPress website or you want to be sure that you have done it correctly, continue reading to learn how.
Always Remember: Content Is King
Focusing on your content is the first vital step in optimising your WordPress website. So, in addition to ensuring that your content is original and interesting, the text throughout your website should contain keywords that point out the overall theme of every post. Also make it a point to write content that is easy to read and understand, and don’t stuff keywords in there just for the sake of having them there. Your content should be written with your users in mind first and foremost. But if you end up with any difficulty adding keywords to your site for optimisation, you can always hire an SEO agency in London to help you.
Make Your Sitemap in the XML Format
Next, you should create an XML formatted sitemap for your WordPress pages with the help of plugins, such as Google XML Sitemaps. You can also use a host of other easy tools that really work, such as Webmaster Central and Website Optimizer.
Optimise Your Images, Too
In addition to optimising your WordPress site’s content, you also need to optimise the images that you have used to break up the text on your site and make your site visually engaging. A great plugin that you can use to optimise your images is WP Smush.it. This plugin will use the Smush.it API in order to optimise your JPEGs, as well as strip the meta data from your JPEGs while converting GIF images to PNG files.
Next, work on helping Google actually read your images. Do this by giving your images file names that contain keywords that are relevant to the page they are on. And utilise the title tag and alt tag for every image, as this will provide increased optimisation and usability when it comes to search engine ranking.
Exchange Backlinks to Your WordPress Site, and Add Internal Links
Another great way to optimise your WordPress website is by exchanging backlinks with other websites, provided that they are relevant to what your site is all about. They should be high authority sites that have high page ranking, and their topics should be related to what your site discusses.
When it comes to linking between the pages within your own site, which is also important for optimisation, just be sure to use caution. Don’t overdo it, and only do it when it is relevant to do so. Don’t just simply link each page to the other.
Once you implement the easy optimisation tips above, your WordPress site will be ready to be found by Google and will hopefully start ranking higher and higher in search engine results.