Growing a steady flow of new sales and customers is critical for any business. When your sales pipeline starts looking sparse, it’s time to get proactive with these 5 proven strategies to spark revenue growth:
1. Send Gifts Featuring Your Brand
Create branded products for customers to enjoy and delight in. Send promotional items like shirts, hats, or pens with your logo and tagline. Or, mail sample-size versions of your products for customers to try before they buy the full size.
You could also send care packages or gift baskets with an assortment of branded goodies. Include a special discount code or coupon along with the gift to encourage customers to come back and place another order on your website or visit your store again soon.
Even a small promo code can incentivize repeat purchases and help build loyalty. Just don’t go overboard sending excessive swag, or you may come off as pushy. Thoughtful gestures here and there are more meaningful than frequent swag.
2. Offer Limited-Time Discounts or Promos
Limited-time special offers create a sense of urgency that drives people to take action and purchase now rather than put it off. You can offer discounts on specific products or services for a short timeframe, like 25% off this widget for the next 3 days only. Or do a sitewide flash sale for 24 hours only.
The key is to make the offer short-lived and prominently announce it on your website, social media, email newsletters, and other platforms using eye-catching language and visuals. Countdown timers also heighten the urgency to act fast.
3. Create a Referral Program
Turn happy customers into promoters of your brand with a referral program. Offer an incentive like a discount or free gift for existing customers who refer new leads. Make sharing their positive experience and your promo easy by providing a unique referral link or code.
Gamification elements like points tiers and rewards can further drive referrals. This turns your customers into an army of brand ambassadors who organically spread the word while feeling rewarded for their loyalty.
4. Bundle Products/Services
Product or service bundles are a great way to increase the average order value from each customer while providing more value to them in return. You can bundle together complementary products that customers frequently purchase together anyway and offer the bundle at a discounted price.
Bundling makes the decision process easier for customers by reducing the need to mix and match individual items. Just make sure any bundled discount still allows you to turn a profit after costs.
5. Refresh Your Website Content
Your website is often the first touchpoint for potential new customers. Keep site content fresh and compelling so prospects turn into leads. Update product pages with new features, images, and videos, as well as customer case studies showing real results.
Publish blog posts on trending topics in your industry and optimize pages for search with relevant keywords. Useful, engaging content can be an effective way to bring in visitors and drive conversions, so long as you’re consistent and strategic in your approach.
Energize Your Pipeline
Tracking results is key when trying new sales strategies. So, as you apply these tactics, review analytics to see which initiatives deliver the most value in terms of leads generated, sales booked, and return on investment.
Find what works best for your business and double down on it. With consistent testing and optimization, your sales process will convert more prospects into satisfied customers.