It’s not uncommon to hear bloggers complain about their traffic hitting a glass ceiling. This figure of speech has to do with the success of a specific endeavor getting stopped in its tracks, but for reasons that nobody seems to understand. You see this happen all the time in many different arenas of life, from Presidential campaigns to sports team winnings. But it’s extremely frustrating when it happens to you and your blog. After all, you work hard. You make great material. You’ve put in your homework with SEO. It can be difficult to know what to do.
Well, there are some common mistakes or blind spots which can afflict even the most well-intentioned bloggers. Here are three of the most common. If you are able to transcend these difficulties, you’ll be able to take your blog to the next level.
1. Outdated Appearance and Navigation
If you rely on your own WordPress development skill, you are liable to hit a wall sooner or later. A blogger has so many things to consider in making his or her blog the best it can be. If the blogger is also a DIY WordPress developer, it’s likely that his or her skills are limited in this area. In a situation like this, it is helpful to employ a real WP developer. But financial resources don’t enable just any blogger to do this. But great design comes at a price. There are many loans companies and banks which can help you reach this goal. A site that looks great and functions remarkably well will perform much better.
2. Too Much Quantity, Not Enough Quality
There are thousands of blogs out there which just seem to throw hundreds of pieces of content at the wall, hoping for something to stick. This may work for some purposes, like building SEO. But it’s not liable to build a loyal readership base or extend your brand by word of mouth. In this case, it’s important to start investing in quality content by real writers who can offer valuable insight to your readers current and future. Start making this happen every once in awhile, and you’ll start to see you quantity start to pay off a lot more.
3. You’re Not Focused
If you have content which is too generalized, or if you jump from topic to topic, it’s likely that new readers can’t figure out what your point of view is. In a case like this, it might help to simply narrow your focus. If you become an expert on a single topic, you’ll be much more likely to become a legitimate resource to people who want to know about your thing.
There are plenty of other ways to help your blog break through the glass ceiling and start performing a lot better. Sometimes, if you’ve been the one managing your blog for many months or years, it’s impossible to see your work with any kind of accuracy. Invite some criticism from someone whose eyes and instincts you trust, and you’ll build a better performing blog in no time.