If you are running an ecommerce site and you don’t prioritize managing a blog, then you should think again.
It makes sense that you might want to focus more on selling products, but how do you plan on growing an audience organically? That’s where a blog connected to your ecommerce site can help.
A blog can drive more traffic to your site
The more quality content you have, the better the chances of getting search engine traffic, backlink referral traffic and social media traffic to your site. More traffic means more leads and customers. Of course, this all depends on the quality of the content you create and how effectively you promote your content.
SEO benefits of a blog
You can’t rank well for your product keywords unless you have backlinks pointing to your domain. Hardly anyone will link to product pages, but if you have a blog with great content then that’s another story. You can publish creative and visual content like infographics to generate links and use outreach tactics to build search reputation of your ecommerce site. According to Yoast, a popular WordPress SEO plugin provider, there is no better tactic for ecommerce SEO than blogging.
Go in-depth about a product or feature
When you have a blog, you certainly can write about anything. But keeping the topic and content related to what you sell is the best tactic. You can educate potential customers on the benefits of a product, how does it work, what problems does it solve and so on. Address the pain points of your buyer and use frequently searched keywords for your products to improve your return on investment.
Include customer stories and testimonials in your blog posts
What can sell your product better? Stories about satisfied buyers are the best way to go. A blog allows you to explore content that helps prospective customers feel like buying from you is a safe bet. Maintaining a blog post with the most frequently asked questions you receive about your products can also help. Essentially, you can use your blog in any way to connect with your ideal audience and fulfil their needs.
Incorporate a ‘Buy Now’ button in your blog
Imagine a reader has found your blog post and is reading about a product, and you have cleverly placed a ‘Buy Now’ button so it is easy for the reader to make the purchase. Using a smart call to action, or CTA, at the end of every blog post is simply best practices, since it let’s the reader know what next steps to take. BigCommerce, for example, provides customizable, embeddable ‘Buy’ buttons that can be used anywhere, which can help site visitors to buy products when they’re reading emails, blog posts or checking out their social media feeds.
A blog can build reputation and credibility
When people buy online, they want to buy from someone they trust, so it helps to have a good online reputation. If your blog has great content, it can get you noticed, which can lead to interviews, quotes and other types of coverage about your business in reputable sites. This, in turn, will improve your business’s visibility, credibility and reputation.
A blog is not just something you create if you have the time. Rather, it is essential for online success. It drives traffic and provides great search engine benefits. You can blog about your product, brand, company and clients. You can gain more readers, collect email subscribers and sell in a non-intrusive way. A blog is a great platform to start product discussions and giveaways; it is only limited by your imagination and time. There is no better moment to start an ecommerce brand blog than right now.