Building a loyal clientele is what makes a brand successful. However, gaining loyal customers isn’t as straightforward as it may seem. Despite offering quality products at sensible prices, it requires to master the art of advertising. While the latter can’t be complete nowadays without a good email marketing strategy. And if in brick-and-mortar stores you have the chance to deal with customers face-to-face, gaining customers’ trust through email messages isn’t the same since you don’t have the possibility of a physical contact to showcase and explain your offers. Even though it may seem challenging at first, building a loyal following through emails is more than simply possible as long as you adhere to working tips by one of the leading email verifying service, such as TrueMail.io (https://truemail.io/).
Here are they:
Tip 1: Personalize Your Email Communications
The first thing to strictly obey is personalizing any emails you send your customers. And this refers to the whole content of every letter and not merely the subject lines (by the way personalized subject lines are 26% more likely to be opened). A smart brand owner will wish to nurture relationships with all subscribers and they will be eager to receive newsletters regularly. One of the working tips in establishing such relationships is by offering them an email preference center so that they tell more about themselves and what they expect from your brand. Once you’ve collected the crucial data on your customers, create a segmented list. Separate all your customers according to specific criteria. These can be:
- purchase history
- status (VIP/regular/occasional)
Tip 2: Use Automated Email Newsletters
What does a customer expect when he provides his/her email to your brand? You have the information, product, or service that they crave for and reaching out to them promptly is highly significant in this case. Using automated email letters is a must in email marketing. Those come in different forms starting with thank-you emails to special discount offers. Using the right marketing software and email checker to sort out recipients, you get the chance to automate nearly all messages.
Tip 3: Set a Customer Loyalty Program
As we have already mentioned, cherishing your relationships with customers is a highly important point in email marketing. How to do this? A good idea is to offer them special incentives via discounts on their first order or a free delivery once they have made a specific number of orders. This way your subscribers will get encouraged to continue interacting with your brand.
Another great idea is to set up loyalty or rewards programs joining which your customers will earn points and credits. Collecting a certain number of points, grant them free products or cash.
Tip 4: Don’t Use “Do Not Reply” Email Letters
Such an email letter type as no-reply email is quite common and it uses a “do_no_reply” address. Any reply to such a letter will appear in an unmonitored inbox. Surely, there might be times when you just have to use this type, yet whenever possible, avoid sending your subscribers “no not reply” messages. Remember that your subscribers might want to get in touch with your brand (over 25% of consumers state they want to always have the opportunity to contact the brand they follow).
So, these were the major four tips that will help you build and nurture customer relationships via email.