Video marketing has been a growing tactic for marketers in the digital marketing era. And, there are good reasons for the preference. One, videos offer a great way to tell a brand story. They are highly visual and memorable, which allows marketers to explain complex concepts in a short and engaging way. Furthermore, most people prefer video to images or text. This means that marketers are able to reach their target audiences in the most effective way. Read on to learn the benefits of video marketing for your business. We also explore the best practices for creating effective videos for your marketing.
Benefits of video marketing
Here are some of the top benefits video marketing can give to your business:
Increases sales and conversions
Videos do a very good work of demonstrating how a product works. Through demos and tutorials, you can help your customers make an informed purchasing decision. Moreover, videos are highly visual and attention-grabbing. With calls-to-action placed strategically in the video, you can subtly encourage your target audience to take specific actions. In addition, you can use video to create targeted ads. This allows you to get your business in the eyes of your ideal customer, which increases conversions and sales.
Improves ranking on search engines
If you look at Google’s search results, videos appear at the top. By including videos on the pages that you want to improve ranking, you are likely to see results. Videos are also highly shareable on social media and other platforms. This increases your chances of earning backlinks that are good for boosting your website’s SEO.
Helps nurture customer relationships
Another good thing about videos is that they are highly engaging. You can create content that elicits the right emotions to help you connect with your customers. You can tell your story, answer customers’ questions and even share your values through video to build credibility and earn trust.
Increases brand awareness
As said earlier, people love sharing videos on social media. By creating interesting and engaging videos that go viral, you are putting your business in the eyes of a wider audience. This translates to more brand visibility and a chance to increase your customer base.
Best practices for creating effective videos
Now that you understand why video marketing is great for your business, it is important to learn how to make videos that drive results. Here are some tips for you:
Make professional-looking videos
Creating professional videos is a must if you are to impress your viewers. Otherwise, they are unlikely to take you seriously if the quality of your videos is wanting. Some of the things you can try in order to improve video quality include:
- Using ample light
- Using a professional-looking background
- Editing your videos well, but not too much
- Making sure that the audio is clear
- Keeping the camera steady to avoid shaky footage
Hook viewers quickly
The beginning of your videos determines the decision to watch further or to skip. This means that you have only a few seconds to get the viewers hooked and interested in watching the video. Make sure to use a compelling title and thumbnail. Then make sure that you nail the introduction. You can try teasing the best parts of the video, telling a joke, asking a relatable question, and more.
Create an emotional connection
Effective videos get the target audience to take specific actions such as subscribing to your emails or downloading an eBook and more. To achieve this, you need to connect with your audiences. Creating videos that elicit an emotional reaction goes a long way in helping you connect with viewers. Storytelling can be a great example here.
Try not to sound too salesy
One of the purposes of video marketing is to increase sales. However, you are going to achieve that by showing your customers that you are there for their money. What you need to do is nudge them subtly toward making a purchasing decision. You can do so by adding value such as addressing their pain points and providing solutions to their questions.
Work with an expert
Creating effective videos that attract and engage your target audience is easier said than done. You need the guidance of an expert, especially if you are new to it. The good thing is that finding an expert is easy. For instance, you can outsource to BPO firms in Kosovo, Macedonia, and Albania among other countries. to find an online marketing agency that can work with you in your video marketing strategy.
Conclusion
Videos are growing in popularity, which makes video marketing an effective form of digital marketing. Videos offer a good way to connect with your target customers, increase sales and improve your SEO. However, you need to create effective videos to achieve that. The above tips can help you do exactly that.