So, you have started your online business with the help of WordPress? Congratulations, that is the first step towards retail success. WordPress is a great tool that is extremely popular nowadays since it makes the process of website creation so easy. On top of that, more than 34 percent of websites were created with it.
Moreover, wise entrepreneurs use WooCommerce to make their websites easy to run and edit. This powerful tool is adored by many, and it’s no wonder that a great number of entrepreneurs use WooCommerce to power their online stores.
However, once you have started your own online store, you should know that the efforts you’ve invested in the website shouldn’t end there. Instead, you should always look for new ways to enhance your business.
Fortunately, you won’t have to look any further. The tips that follow will come in handy if you aim at bettering your online business.
Are you using a great WooCommerce theme?
Take a good look at your website. Are you using a theme that is easy on the eye? Is your website responsive enough? When a person visits your online business, the first impression often transforms into the last impression. And what your visitors see first are the theme and the layout. Based on the looks, the visitor often makes a snap decision whether to go further and buy something, or just close the tab.
If you want to have an eye-catching website, you will have to find a decent theme, but your store will also have to feature a very intuitive UI/UX. This is something that you should bear in mind whenever you decide to create a website. And when you are creating your online store, these things matter even more.
A wise thing to do would be to go for a simple but visually appealing design because you will want the widest possible range of users to interact with the store without thinking twice. WooCommerce themes can be free, paid, and custom. The goal for you is to go for the option that suits your pocket, but also attracts visitors to enter your sales funnel.
Make your store a safe place
No growth can happen if you have an unsafe web store. That is why you need to make sure that your visitors are protected when they are shopping on your online store.
Bear in mind that online stores gather customer information, which oftentimes includes personal information and credit card numbers.
Therefore, even a rumour of a data breach could do serious damage to your store’s reputation. To eliminate the possibility of that happening, secure your WooCommerce store with an SSL certificate. This security protocol ensures premium encryption of the in-transit data being exchanged between the web browser and the client server. Choosing the right kind of SSL among a plethora of available options may seem like a Herculean task, however we are here to help you choose the perfect SSL for your WooCommerce store! Since you run a webshop, we will take the liberty to assume that you own loads of first-level subdomains such as collection of pages, payment gateways, blogs, under the primary domain that you wish to collectively secure. We also believe that you wish to expand in the future by adding more such first-level subdomains. Presenting the perfect SSL for your unique needs! Buy and install a wildcard SSL cert on your webshop that will afford premium encryption to all your level one subdomains beneath the selected primary domain at no extra cost! A cost-effective option, investing in a cheap wildcard SSL certificate is the need of the hour for ecommerce owners.
User experience is essential
Know that user-friendliness is the key to more sales and greater popularity. This is considered common knowledge among industry experts. Think about how you feel when you do shopping online. If you feel at ease while buying something on a certain web store, you are likely to come back for more. In other words, visitors need to have a seamless experience while shopping online.
A focal point here is navigation. It plays an important role in providing an environment that will make your visitors feel relaxed and eager to purchase.
The importance of 3 pivotal pages
As an entrepreneur in this industry, you should learn the importance of a three-page rule. The first step or the first page that visitors always need to know is the previous page they were on. The second one is the page they are on at the moment, and the third one is the page they will go to after clicking on a specific link.
To make this small journey as effective and seamless as possible, you need to use the breadcrumb links and intuitive navigation menus. To do this, take a look at the available plugins that you can use for your store. For example, look for a plugin that will present your product descriptions in separate boxes in the store along with other important information such as prices, reviews, and features.
This will help shoppers get important information about the product instantly. When you help them this way, you can expect much quicker buying decisions.
Adding a blog to your store
Do not think for a moment that WooCommerce stores and content marketing are completely separate entities. They rely on each other to drive site traffic, establish authority and trust, and ultimately generate sales. Of course, in order to grow and further enhance your store, you have to take care of on-page SEO, too. And blogging is an easy way to do that.
You may offer awesome products, but if you don’t have even better content to back them up, they will never sell as well as they could. Of course, if you have high-quality content with mediocre products, that will only create an incongruous picture of your brand.
When you’re aiming at better results and higher figures, you need to think about the balance between your products and your content.
Advantages of a quality blog
A great blog with useful plugins will help you stand out from your competitors. A blog should be used to establish authority with useful and relevant content.
With that kind of content, you tell your readers how your products and services can help them. On top of that, you are telling them that you are an excellent and credible source of knowledge and support. This strategy works great for all businesses, including those that want to push quality eCommerce and SaaS content marketing.
Remember that posting regularly on your blog is an awesome way to interact with your audience. Also, do not shy away from responding to the comments on your posts. If you see a comment where a customer is complaining about something, do your best to explain and resolve the issue. People usually want to see how you talk to other customers before they make a decision about purchasing.
Put an emphasis on product reviews
Product reviews are a vital part of each online store’s branding and marketing. When a visitor is able to see a product review, it gets easier for you, the store owner, to develop trust and loyalty. These reviews should also describe what sets your products apart from the rest.
Bear in mind that savvy shoppers never purchase a product without knowing how it’s going to work for them. Instead of buying first and looking for reviews later, they take a good look at the good, the bad, and the ugly reviews before they make a purchasing decision.
The obvious benefit of reviews is that they make your future customers feel more confident. The more reviews you have, the more convinced a shopper will be that they are making a good decision. If you’re not sure how to use product reviews, you can take advantage of testimonial templates to take your online store to the next level.
It’s worth noting again that WooCommerce is a wonderful platform for eCommerce websites, and if you implement the above tips and tactics, you will see a significant increase in the popularity and revenue.
These tips will also be useful if you’re just planning to start a new website, too. In addition to that, once your shop becomes well-known and successful, it won’t be hard to sell the online shop when you get tired of eCommerce or decide to make a career switch.
All in all, it would be wise to consider each point in this article because they are designed to make your business better, which will only make you a more successful entrepreneur.