WordPress is the world’s most user-friendly website creation and management software. Many businesses use it for their websites, as it can help with increasing their chances of appearing higher in search engine results pages. The landing page is the most important aspect of your website design and with the right WordPress techniques you can achieve high conversion rates.
The purpose of a landing page is to encourage visitors to click through other parts of the website, take action and generate leads. It’s the most integral part of a website and needs to be optimised properly to have the best effects. You can make your landing page get high conversions in a variety of ways.
We will help you develop a better understanding of WordPress software throughout this article by providing you with the best ways to use it when creating a high-converting landing page.
WordPress Landing Page Techniques
Optimise Headings
WordPress gives you the chance to optimise your headings by offering you a readability and SEO score. It will let you know if you’ve included keyphrases in the titles and headings, so you can alter them until you get a good score. You should always include your primary keyword in your H1 and add it to some of your H2s and H3s. Question headings are great for SEO, so you should consider including them.
Create Engaging Content
The analysis results on WordPress will give you pointers as to the quality of your content, as it will outline existing problems and potential improvements you can make. You can also see what you have done well within your content. Your content should be easy to read, informative and concise to please your audience and get the best SEO effects. The best types of content will answer the 5 W’s; Who, What, When, Where and Why.
Add Images and Videos
Visual content can make a huge difference to your website, as it’s more appealing than written content and can have a powerful impact on landing pages. They are perfect for conversions, as they enforce relatability, trust and emotion through showcasing your product or service more innovatively. For example, if you’re a digital marketing agency in Dubai you can include images and content that will be appealing to users in that area.
Place Strong CTAs
Calls to action (CTAs) are marketing prompts that encourage users to take a specific action, such as purchasing a product or enquiring about a service. Strategically placing these throughout your landing page can help increase conversions, as it can influence users. If your CTA is in the form of a clickable button, it can further impact conversion rates.
Implement Trust Signals
WordPress allows you the opportunity to include customer testimonials, client logos and project case studies on your website to build trust with your audience. This can make people more confident in your business and increase the chances of achieving a higher conversion rate. Everything you include on your landing page should entice users to click around other areas of your website and trust will help with this.
Insert Internal Links
You can insert internal links into your WordPress content to help boost your SEO. They will improve user experience, pass authority between pages, decrease the bounce rate and generate higher conversions. You need to distribute the internal links equally throughout your landing page, as overuse can diminish the SEO of your website.
SEO Focus
Focusing on SEO during your WordPress website creation is very important if you want your pages to rank higher on search engines. Keyword research can impact SEO heavily, so you need to ensure that you find the relevant keywords and include them throughout your landing page content if you want higher conversion rates.
Element Tests
There are many different elements you can test out and include on your landing page to help boost performance. A/B tests can be conducted on your headings, CTA buttons and images to see if they will resonate with your audience. You can then make adjustments based on the results. Trial and error can be an effective WordPress strategy, as trying different solutions will help you achieve different results.
Conclusion
WordPress requires a strategic approach that combines compelling content, effective design and strong SEO practices. You can optimise headings, craft engaging content and incorporate visual elements to make your landing page stand out from competitors and influence users to take action with your page.
Other elements like CTAs, trust signals and internal links can also influence visitors who access your website. To maximise the performance of your WordPress landing page and achieve your desired business goals, you need to experiment with different strategies.