If youíre going to start a website for your business (and in this day and age, you should) youíre probably going to use WordPress to do it. WordPress is the most popular platform for creating websites, and thereís a reason for that: Itís easy to use, compatible across browsers, mobile-friendly, and fully customizable. Youíll have your choice of so many different themes and templates. But therein lies the problem. Which theme do you choose? This seems like an easy question to answer (ďIíll just choose the one that I like the mostĒ) thereís actually more to it than that. What follows here is a discussion about the different things to keep in mind when choosing a WordPress theme for your business website, and tips on how to choose the right one for your brand.
One of the first things to keep in mind is how the template or theme speaks about your brand. If you have a financial services website, youíll want to choose a more conservative theme than if your business is for face-painting and balloon animals, to use an extreme example. The template you choose should reflect the tone and general ďfeelingĒ of your business and industry. Why is this important? Because psychologically people will be drawn to certain aesthetics based on the type of business they are seeking to work with. For example, people seeking to hire a lawyer will probably be drawn more to clean lines, conservative colours, and a more sophisticated look to the website, whereas those seeking to find the right preschool for their child might expect to find bright colours, lots of photos of happy children, and a more upbeat website.
A lot of this is subliminal. Itís not as though people will go to a website and say to themselves ďI will hire a lawyer if the website features grey and black, is organized and subdued, etc.Ē Itís more a matter of the kind of first impression that certain combinations of fonts, colours, and page design gives about a business.
A great place to start is by looking at your competitionís websites to find out what they are doing. Then, find a WordPress template that you can customize to give a similar look while still keeping your brand identity. At the very least, choose a template that will allow you to change the background, theme colours, and that will allow you to insert your logo and other identifying marks. For example, if youíre looking to start up a personal loan website, you should look at other loan websites to find out what they are doing, what works, and what doesnít. Read More About This †here.
From a design standpoint, itís critical that you choose a template that allows for breathing room. Otherwise, your website will seem visually cluttered. That will lead to visitors having difficulty navigating your website, which could spell disaster for your business. If a visitor canít easily find the information he is looking for, there will be very little to stop him from navigating away from your site and toward that of your competitor. If you allow for some visual resting space in your design, your site will be much more visually appealing and more easily navigable.
When choosing with WordPress template to use, there are many things to take into consideration. It may seem like a trivial decision, but itís actually a very important one. The template you choose says a lot about your business and will have a profound effect on your site visitors and their buying habits.