WooCommerce is widely recognized as one of the leading eCommerce platforms for WordPress, prized for its flexibility and user-friendly customization options. What really distinguishes WooCommerce, though, is its rich ecosystem of plugins that expand its basic capabilities.
Whether your goal is to increase sales with innovative marketing tools, automate your inventory and order processes, improve your store’s performance, or provide a smoother shopping experience for your customers, the right plugins can take your store from good to outstanding.
In this article, we’ve compiled a list of the top WooCommerce plugins that every store owner should consider, covering a range of areas from marketing and analytics to performance, security, and automation. These plugins will help you save time, boost efficiency, and confidently scale your online business.
1. WooCommerce PDF Invoices, Packing Slips, and Credit Notes
Efficient invoicing is a key part of running a successful WooCommerce store, not only for meeting legal requirements but also for providing customers with a smooth, professional experience. The PDF Invoices & Packing Slips for WooCommerce plugin automates the entire invoicing process by generating invoices for every order, eliminating the need for manual work.
With this WooCommerce PDF invoices plugin, you can customize invoice templates to reflect your brand, automatically attach invoices to order confirmation emails, and easily include all required tax information. It’s a simple yet powerful way to keep your store’s documentation accurate, consistent, and well-organized.
The premium version goes even further with built-in credit note support, allowing you to handle refunds quickly and professionally. This ensures your post-purchase workflow remains smooth, compliant, and hassle-free.
2. Checkout Field Editor (Checkout Manager) for WooCommerce
A smooth checkout experience can make or break your sales, and that’s exactly where the Checkout Field Editor for WooCommerce plugin excels. This powerful yet easy-to-use tool lets you customize your checkout page to perfectly match your business needs. You can add, edit, remove, or reorder checkout fields with a simple drag-and-drop interface, all without writing a single line of code.
The plugin supports over 20 different field types, including text, dropdowns, checkboxes, date pickers, and more, giving you complete flexibility in how you collect customer information. It also includes conditional logic, so you can show or hide specific fields based on user input, helping you create a cleaner, faster, and more personalized checkout flow.
Compatible with both Classic and Block checkout layouts, and fully translatable through tools like WPML, Polylang, and Loco Translate, this plugin ensures your checkout experience works seamlessly across all store types and languages.
3. Advanced Shipment Tracking for WooCommerce
Keep your customers informed and your support inbox lighter with this smart shipment-tracking plugin. With Advanced Shipment Tracking for WooCommerce, you can effortlessly add tracking numbers to orders, display shipment details on the customer’s “My Account” page, and include tracking links in your confirmation emails.
The plugin supports hundreds of major shipping carriers, so you can provide accurate tracking for virtually any location or courier.
By giving your buyers the ability to see where their package is and when it’s arriving, you build trust, reduce “Where is my order?” inquiries, and improve the overall post-purchase experience.
4. eCommerce Marketing Automation
Getting people to visit your WooCommerce store is great, but turning them into repeat customers is what really drives growth. The Ecommerce Marketing Automation plugin makes that easy by helping you automate marketing campaigns and boost sales effortlessly.
You can set up automated emails for welcomes, abandoned carts, and thank-you messages, or create popups and signup forms to grow your email list. Its drag-and-drop email builder and ready-made templates make it simple to design professional-looking campaigns in minutes.
This WooCommerce email automation plugin also includes smart features like exit-intent popups and targeted campaigns to re-engage visitors and reduce bounce rates. You can create personalized email sequences based on order value, product type, or purchase frequency. And with a free plan available, it’s an excellent choice for any WooCommerce store that wants to save time, automate marketing, and turn visitors into loyal customers.
5. All in One SEO
Optimize your WooCommerce store for search engines without the hassle. The All in One SEO plugin helps you handle meta titles and descriptions, generate XML sitemaps, add schema markup, connect to webmaster tools, and more, all from a beginner-friendly interface.
Ideal for eCommerce, it gives you the tools to boost visibility of product pages, simplify site indexing, and improve your chances of ranking higher.
With the All in One SEO plugin, you get a comprehensive SEO toolkit that works out of the box, making it a smart pick for any WooCommerce store owner who wants to attract more organic traffic.
6. Product Import Export Plugin For WooCommerce
Managing product data across WooCommerce stores doesn’t have to be a headache. With the WooCommerce Import Products plugin, you can effortlessly transfer products, images, reviews, and more between stores in just a few clicks. Trusted by over 90,000 users, this plugin boasts powerful features like automatic column mapping, bulk editing, and advanced filters, making it easy to import or export only the data you need, quickly and accurately.
The free version covers all the basic import export tasks, allowing you to import and export simple, grouped, and external products using CSV files. If you have more advanced needs, the premium version steps it up with support for variable products, subscriptions, and custom types, plus handy tools like scheduled exports, FTP/SFTP integration, and enhanced data management.
It’s a fast, flexible, and reliable solution to keep your WooCommerce product catalog organized and always up to date.
7. MonsterInsights
Want to get clear, actionable insights into how your WooCommerce store is doing without the headache of complicated setups? Look no further than MonsterInsights. This is the most popular Google Analytics plugin for WordPress, specifically designed to link your store to Google Analytics in just a few clicks.
Once you’re all set up, you can check out all your key metrics right from your WordPress dashboard from real-time traffic and conversion rates to your best products, referrals, and customer behavior. It even provides advanced tracking for affiliate links, form submissions, and video engagement.
Plus, MonsterInsights helps you stay on the right side of privacy regulations with GDPR-friendly features like IP anonymization and cookie consent tools. With its easy setup and powerful analytics, it’s the best way to figure out what’s working in your store and how to grow even faster.
8. WooCommerce Product Recommendations
Want to boost sales and make shopping more personal for your customers? The WooCommerce Product Recommendations plugin helps you do exactly that by automatically suggesting related products, frequently bought together items, and smart upsells based on each shopper’s behavior.
With this related product recommendation plugin, you can easily place recommendation widgets on product pages, cart pages, checkout, or even custom landing pages, guiding customers toward products they’re most likely to purchase. You can also create custom recommendation rules to tailor suggestions that align with your store’s goals and audience preferences.
It’s a simple yet powerful way to make every shopping experience more relevant, engaging, and profitable, helping you boost conversions and average order value with ease.
9. Flexible Shipping
The Flexible Shipping plugin gives WooCommerce store owners full control over how shipping costs are calculated and displayed. It’s a powerful yet easy-to-use solution that lets you create custom shipping rules tailored to your store’s needs, whether you ship locally, nationally, or worldwide.
You can define shipping costs based on cart total, order weight, or a combination of both, ensuring pricing accuracy for every order. The plugin also allows you to set unlimited shipping methods with unique calculation rules, giving you the flexibility to create flat-rate, free, or conditional shipping options.
With built-in conditional logic, you can specify when certain shipping methods appear, for example, only for carts above a specific value or for logged-in customers. It’s also fully compatible with WPML and Polylang, making it ideal for multilingual and international stores.
10. Fluent Support
The Fluent Support plugin transforms your WooCommerce store into a smooth-running support hub. With this help-desk system, you can handle all your customer inquiries right from WordPress, allowing for quicker responses and better management of your support workflow.
You’ll enjoy features like solid ticket management (complete with priority levels, tags, and product-specific support), customizable fields to gather the right information, and a portal where customers can check and respond to their tickets.
Since it’s self-hosted, you have full ownership of your data, there are no hidden fees or extra charges per ticket, and it integrates effortlessly with WooCommerce (so agents can access order history, product details, and context right within a ticket).
11. WooCommerce Smart Coupons
Looking to boost sales, reward loyal customers, and make your offers more appealing? The Smart Coupons for WooCommerce plugin gives you all the tools you need to create impactful, targeted promotions that drive conversions and keep customers coming back.
This plugin enhances WooCommerce’s built-in coupon system with advanced features like flexible discount rules, BOGO offers, and support for gift cards and store credits. You can even automate promotions, send coupons for abandoned carts, welcome new subscribers, or thank repeat customers with personalized rewards.
It also allows you to generate coupons in bulk and customize their design with branded styles and attention-grabbing banners. With a free version available and a premium upgrade offering powerful automation and personalization options, Smart Coupons by WebToffee makes it easy to run smarter campaigns that increase loyalty and boost sales.
12. ATUM WooCommerce Inventory Management and Stock Tracking
Managing inventory can quickly become complex as your WooCommerce store grows, and that’s where ATUM steps in to simplify things. The ATUM WooCommerce Inventory Management plugin provides a clean, intuitive dashboard that brings all your stock data together in one place. Its Excel-style interface makes it easy to bulk edit products, update quantities, SKUs, and prices without navigating through multiple product pages.
Beyond basic inventory control, ATUM offers powerful features like supplier management, real-time stock alerts, and built-in purchase order creation to streamline your operations. For stores that need more advanced functionality, optional premium add-ons extend their capabilities with multi-inventory management and advanced purchasing workflows.
13. TrustPulse
The TrustPulse plugin helps you boost conversions and build trust by showing real-time social proof notifications on your WooCommerce store. These small, eye-catching pop-ups display recent customer actions such as purchases, sign-ups, or downloads, creating a sense of activity and credibility that encourages new visitors to take action.
By tapping into the “fear of missing out” (FOMO), TrustPulse helps increase engagement and drive more sales without any complicated setup.
You can customize the look and timing of your notifications, choose where they appear, and even target them to specific pages or audiences. The plugin also includes “On-Fire” notifications that highlight high activity within a set timeframe to build urgency.
With easy setup, real-time tracking, and detailed analytics, TrustPulse makes it simple to create a more dynamic, trust-building shopping experience for your customers.
14. GDPR Cookie Consent Plugin
Staying compliant with privacy laws doesn’t have to be difficult. The GDPR Cookie Consent plugin helps you easily meet requirements like GDPR, CCPA, and LGPD by displaying a fully customizable cookie consent banner that lets visitors choose which cookies to accept or decline.
The plugin automatically blocks third-party cookies and scripts until users give consent, ensuring compliance right from the moment they land on your site. It also includes advanced controls for managing cookie categories and a built-in scanner to detect and list all cookies running on your website.
With full support for Google Consent Mode v2, Microsoft Clarity Consent v2 and IAB TCF v2, this plugin is a must-have for any site using Google Ads, Analytics, or other third-party marketing tools, helping you protect both your visitors’ privacy and your business.
15. YITH WooCommerce Wishlist
If you want to give your customers an easy way to save their favourite items and come back to buy them later, YITH WooCommerce Wishlist is a smart choice. This plugin lets shoppers click “Add to Wishlist”, collect products they love, and share their lists with friends or family, helping turn casual browsing into repeat visits.
You’ll also get plenty of options to tailor the feature to your store’s style and audience. Place the button wherever you like (product pages, shop pages, archives), customize table columns for the wishlist view, and ensure it works with product variations such as colour or size.
In short, this plugin makes it simple to boost engagement, encourage shoppers to return, and ultimately increase conversions, all by letting them keep track of items they’re genuinely interested in.
16. OptinMonster
Want to turn more visitors into subscribers and customers? OptinMonster empowers your WooCommerce store with high-converting pop-ups and opt-in campaigns. It offers a drag-and-drop builder, a massive library of templates, and advanced targeting features like exit-intent and page-specific rules.
Ideal for marketing and growth, OptinMonster supports campaign types such as lightboxes, floating bars, slide-ins, full-screen overlays, and more. You can tailor each one by device, referral source, cart value, or visitor behavior. With the WordPress integration plugin, you can even target specific posts, pages, WooCommerce products, or user roles, all managed easily from your dashboard.
17. Accessibility Toolkit
Making your website accessible shouldn’t be a technical challenge. The Accessibility Toolkit plugin helps WordPress site owners easily improve accessibility and meet key standards like WCAG 2.1, ADA, and EAA. It offers a user-friendly set of options that automatically adjust your site’s markup and behavior to support inclusivity for all visitors.
Features include keyboard navigation enhancements, skip-to-content links, focus indicators, labeled forms, accessible links, and mobile zoom support, each designed to make your site easier to navigate and use. Administrators and developers can manually apply accessibility-friendly configurations across any WordPress theme or builder. This WordPress accessibility tool also includes an Accessibility Statement Generator to help showcase your commitment to compliance.
While it doesn’t guarantee full compliance on its own, Accessibility Toolkit makes it simple to implement best practices, reduce barriers for users with disabilities, and build a more inclusive online experience.
18. CartFlows
Want to turn your checkout process into a revenue-boosting engine? CartFlows transforms your WooCommerce store with high-converting sales funnels, streamlined checkouts, upsells, and more.
You’ll get a library of ready-made funnel templates, support for popular page builders like Elementor or Divi, and the ability to override WooCommerce’s default checkout with sleek branded layouts. Add order bumps, one-click upsells, and downsells to increase your average order value. With pixel-tracking integrations and analytics, you’ll also gain deeper insight into what drives sales.
In short, CartFlows is a wise choice if you’re focused on optimizing conversions, smoothing the checkout journey, and maximizing profits from your WooCommerce store.
19. WooCommerce Product Feed
Want to showcase your products on Google, Facebook, Instagram, TikTok, Pinterest, Bing, and other top platforms? The WooCommerce Product Feed plugin makes it effortless to generate optimized product feeds for multiple sales channels, helping you expand your reach and increase sales.
With automatic scheduling, your feeds update in real time to keep listings accurate and consistent across all platforms. The plugin also includes advanced filtering options, letting you create category-specific feeds or select exactly which products to include or exclude.
You can even customize data feeds for each platform, giving you full control over how your products appear online. A free version of the product feed plugin is available in the WordPress plugin directory, offering all the essential tools you need to generate and upload basic product feeds quickly. It’s ideal for smaller stores or those just starting out with multichannel selling.
20. LiteSpeed Cache
Want your WooCommerce store to load faster, perform smoother, and rank higher in search engines? LiteSpeed Cache is an all-in-one performance optimization plugin that delivers just that. It comes equipped with server-level caching (when paired with LiteSpeed-based hosting) plus a wide array of optimization tools, including image compression, CSS and JS minification, lazy loading, and CDN support.
Even if your server isn’t using LiteSpeed, this plugin still offers major benefits: page and browser caching, database cleaning, WebP/AVIF image format support, and deferred script loading, all geared toward improving Core Web Vitals and overall user experience.
With LiteSpeed Cache installed, your storefront is better equipped to handle visitor traffic, reduce bounce rates, and convert shoppers who expect speed.
Conclusion
To run a successful WooCommerce store, it’s not just about having amazing products; it’s also about using the right tools to optimize, automate, and grow your business in the eCommerce niche. The plugins included in this list tackle everything from marketing automation and SEO to inventory management, performance, and customer engagement, providing you with a complete toolkit to build a robust online store.
Begin with the essentials that suit your current needs and scale up as your store expands. With the right mix of plugins, WooCommerce can evolve from a simple online shop into a fully optimized eCommerce powerhouse, one that’s quick, user-friendly, and built to convert.