If your business website uses WordPress at its core, then this article is certainly for you. WordPress is an amazing content management platform that can be used to power business websites of all sizes and shapes. You can add a wide range of functionalities to your site too; all you need is the right plugin for the job. When it comes to WordPress plugins for business websites, these top 5 are must-haves.
SEO is still the tip of the spear when it comes to internet marketing. Although WordPress is designed to be very search engine optimized, the Yoast SEO plugin for WordPress will put your site ahead of the SEO game. The plugin allows you to customize every part of the site’s SEO element, including the keywords and other meta tags to use on each page.
W3 Total Cache
This is another basic WordPress plugin every site should use. As you can tell by its name, W3 Total Cache handles caching for you. WordPress web design companies in Las Vegas and other parts of the country are known to favor W3 Total Cache to provide a better user experience.
Instead of loading everything from the database, for instance, W3TC can store dynamic pages as static HTML files. The server can then serve these HTML files whenever the page is accessed, speeding up loading time and providing a better user experience in general. Everything is handled automatically too.
Newsletters are among the oldest internet marketing tricks in the book; they are also one of the most effective. As far as newsletters go, MailChimp is still considered the top service provider for businesses. Why not use the native MailChimp WordPress plugin to build your own mailing list?
The plugin handles everything from email collection to verification. You can track each newsletter to the recipients, maintain a clean and optimized mailing list and work with HTML and dynamic content with every email you send.
We have to take a step back and remember that we’re dealing with a business website, not a personal blog. Security should be one of your primary concerns as a business owner. There are a lot of security-related plugins for WordPress, including WordFence and LoginLockDown, but Sucuri is the one I recommend for businesses.
Sucuri is basically a firewall designed specifically for WordPress. It can prevent brute force attacks and better safeguard your business website from DDoS and malware attacks.
Last but certainly not least, you need users to share your content. To do that, it is necessary to make it very easy for users to share in the first place. Again, there are so many plugins to choose from, but ShareThis offers the ability to share to over 30 social networks. Users can also share the pages on your site via email. On top of that, ShareThis is very easy to set up and comes with its own analytics tools.
These are the top five essential plugins every business website should have. Keep in mind that these are just the basics. You can add more plugins to add functionalities to your WordPress site too. You can even create custom functions by developing your own plugins. That’s how flexible WordPress really is.