You just created a website that’s navigable and has all the right widgets to get people interested in the products you’re selling and help them make a purchase. The only thing you need to do now is to wait for visitors. You wait for weeks and your site isn’t even generating warm leads let alone conversions. So, what’s wrong here?
Well, for one, no one knows your site exists! And considering that there are 1.9 billion active websites online, you’d be hard-pressed to even make it to the first page of the search results. At this point, you have to find a way to get people to notice your website.
When it comes to getting unique visitors to your organization’s website, you will have to apply the right promotional strategies. Let’s look at three of the most important ones.
1. Build a robust keyword strategy
Keywords are crucial to your website’s success in terms of generating organic traffic. For sure, people who actively search for your product or service are more likely to make a purchase, so coming up with an effective keyword strategy can help you along these lines. Although everything about keyword research is pretty basic, it actually requires a great deal of time, and much of it will be spent on identifying high-value keywords.
There are various tools you can use to build such a list. Using Google’s Keyword Planner should be a good start, although freemiums such as SpyFu and Moz Keyword Explorer are also preferred. At any rate, creating a list of keywords using these tools can help boost your site’s ranking and get organic visitors.
2. Advertise your site
It costs time and money, but using advertising platforms is a great way to drive traffic to your website. For this, you might want to run ads on social media platforms such as LinkedIn and Facebook. But an even better way is to use Google’s AdSense platform along with
Then again, running a cross-platform campaign could be exhaustive, especially if it’s targeted towards specific demographics, say Florida-based buyers. For this, you could hire a capable ad agency such as EraserFarm Tampa to help you with local promotional activities.
3. Create social media posts
Still, the least expensive way you could promote your site and drive quality traffic is to build a strong social media presence. Creating an official Facebook page is a surefire step to help promote your site. You just have to boost your audience engagement by posting content related to your business.
Platforms such as Content Studio will come in handy when it comes to curating content you could share across your social media accounts. You just need to create engaging captions and add calls-to-action or CTAs in the form of a link that leads back to your site. To broaden your reach, you could join relevant Facebook groups and promote your website through them.
Once you apply these strategies, expect to see your organic search numbers increase along with your sales. You won’t have to worry about spending on anything anymore!