If you Google any question, you will be met with a myriad search engine results from blog posts. We are now operating in an environment that is oversaturated with white noise of inaccurate and non-actionable content. Not only do you have to compete with great content from other blogs but you also have to claw your way through the bad stuff.
Unfortunately, great content might not be enough to generate traffic. Here are some great ways for increasing the traffic to your blog:
Write Guest Posts for Other Blogs
The best way to drive traffic to your blog is by writing guest posts on other blogs. Doing so will increase the visibility of your website significantly. When writing a guest post, you have the opportunity to show off your expertise to the target audience.
Moreover, when you write on another blog, you will get a backlink from a great site, which will give your SEO a much-needed boost. You should submit a blog post that targets your exact audience; otherwise, you will have wasted an excellent opportunity. Guest posting will give you exposure, allowing you to direct traffic back to your site.
Take Advantage of Video Integration
In this age of fast 4g LTE networks, people can watch videos quickly without buffering, which means that you should add them to your posts. YouTube is a great source of traffic and you should take advantage of it. If you can create video tutorials that relate to your content, you should do it to encourage users to look at your posts.
Videos are dynamic and adding them to your blog will make it dynamic as well. Using YouTube integration might help you to do better in user searches. Because videos sometimes get a higher ranking on Google, you might have a higher ranking on the search engine, which will increase your visibility and drive more traffic to your site.
Use More Publishing Platforms
If you want to increase the traffic to your blog, you should think about publishing your content to other platforms. Some sites with a large readership allow you to republish your content, which will give you exposure. Platforms such as Medium give you access to interested readers and allow you to upload straight from your blog.
You should not just publish your content on such sites because you will lose the opportunity to bring users to your blog. Inbound links will just send people to other posts on a publishing platform instead of to your site. To avoid this, you should upload the posts to your blog first then republish them to the other platforms.
Share Posts on Social Media
Promoting your content on social media is free. Although you will get faster results with paid campaigns on these platforms, you can still increase your blog traffic with organic posts. For this reason, it is a good idea to use your social media pages for promoting your blog.
However, you should be ready to face stiff competition when vying for user attention. These platforms might have many people but they all have hundreds of friends and followers who post every day. To get the best results from your social media pages, you should follow these tips:
Look out for new features – businesses should be on platforms that make it easier to get the users’ attention. Twitter moments and Instagram stories are some useful features that will help you. You should leverage new features when they are still exciting.
Share content on many platforms – you should share your posts on many platforms to ensure that many people will see them.