Choosing a website builder is a lot like commissioning an artist to design something for your business’ entryway. In both cases, it is the first thing that people see as they approach. Also in both cases, it’s necessary to find someone with experience in the medium to craft the virtual or actual art, because the best sculptor in the world might not be a good painter and the best website company for doctors may not be the best one for plumbers.
That’s where a resource like MakeAWebsiteHub.com is so useful. This site reviews website builders on an objective basis, as opposed to the “love it or hate it” reviews that dominate social media.
Lay Out Your Vision
Before you reach out to a website builder, reach inside yourself, take a few moments for self-reflection, and decide what you want your site to say about your business.
Most people want a bold website that stands out from the others. However, some people prefer an understated website that relies more on the substance of the content to attract customers. Finally, some people want neither. They are legitimately satisfied with their current workload, and rather than a flashy or content-rich website that attracts eyeballs, they simply want a presence on the web that enables their customers to connect with them.
Select a Candidate
Once your vision is in place, find a website builder who shares that vision. When looking through reviews, look for not only the industry that the builder focuses on, but also the results that the builder intends to deliver.
Once you have a match, it’s time to move on to the next step. And remember, both physical and virtual artists are sometimes temperamental.
Price is probably the most obvious terms, and it is almost always negotiable. Although there are always exceptions, you typically get what you pay for. So, a low-cost web builder is probably either inexperienced or not very talented. A higher-priced designer may be worth the investment, partially because a well put-together website can drastically improve SEO.
Timeframe is important as well. The most in-demand builders will probably be quite busy, so you must decide if the extra wait, which is an added investment of time, generates a good return.
Finally, lay out your expectations in terms of workflow. Some people like to be continually in the loop with almost daily updates, while others only want to be notified when the project is complete or if major issues arise. Being upfront about this aspect of your business relationship usually saves both parties from a great deal of consternation.
Find a Hosting Company
Once your website is up and completed to your specifications, a good hosting company is essential, because the most well-designed site is only screen art without such support.
This resource is fairly comprehensive in terms of reviews, so it should give business owners a good idea of what the market looks like.
Just like an eye-catching mural, sculpture, or other artwork can make your business attractive to customers and send the message you want to send, a well-built website can do the exact same thing but on a much larger scale.