Improving the design of a website is necessary from time to time. Whenever you decide it is the time to do it, many factors have to be considered. So many mistakes can be made. If you rely on the website for your income, it is very important to work with a professional designer.
Besides this, here are some tips you absolutely need to remember.
The most important reason why a site exists is to meet visitor needs. This is impossible without a solid plan. You need to put together a really good plan. If this is what you want to do, you need to interview existing customers. It is really important that you ask about likes and dislikes. Necessary changes should be made based on what visitors like and need.
Remove Unnecessary Elements
There are surely different site elements that will not offer the message or value that is desired. As an example, if Pickering’s Auto Denver would include really complicated animations and articles that are very long and featuring a lot of slang, visitors would just close the window and move to another website.
One of the most important things that you need to remember is that visitors have an attention span of just around 8 seconds. When the site is appealing, people stay. Always be sure that you use videos and images in an appropriate way. Articles should be around 1000 words in most cases.
Don’t Forget About CTAs (Calls-To-Action)
After the visitor lands on a page on your site, you need to convince them to do something. This is where CTAs step in to help. For instance, if you have a blog post, you need to add a CTA button at the end of the article. This can be linked to a service or a product. Be sure to add CTAs at strategic points or you would end up with a loss of revenue without even knowing it happens.
Add Social Share Buttons
Site content is needed but how can others see it if they do not hear about it? You will surely invest in SEO and long tail keywords but a much faster way to increase traffic is to just add social media share buttons. If the content is great, there is a pretty good possibility that sharing will happen and traffic will be increased.
In an ideal setting, you need to add the buttons at the bottom of your articles. However, you should also add them at the top.
Don’t Forget About Images
Images are absolutely mandatory if you want to make content much more compelling while conveying an appropriate message. So many images are now available for you but the focus should always be put on relevancy and high quality. Stock photo websites allow you to get numerous great images for low payments. It is also possible to shoot photos alone when there is a good camera that is available for you. Just be sure that you take some photography classes first because they will help you much more than what you initially think when you want wonderful photographs.