If you have something to say you want to make sure that not only do you say it in the right way but also that it is presented in an eye catching format. Many people choose to display content in the form of online brochures. If you would like to do this you might be surprised at how easy it is. You do not need to have a professional design team in place; you can just make use of an online magazine maker to help you create the high quality publication you need.
Not all of the work required to produce an online brochure is digital though; much like you would for a hardcopy publication you need to establish your audience and decide what it is you are going to say. We are going to take a look at how you can create an online brochure from scratch without the need for outside help.
The planning process
As with any publication, one of the most important parts of the creation process is knowing your audience. You need to establish who you are speaking to before you decide what it is you are going to say to them. Once you have established who your audience is you need to develop your content. This does not mean you have to write all of the features you are going to include in your brochure; it simply means that you need to plan the features you are going to include and draft some example pieces of content. It is particularly useful to have all of this in place if you are hoping to attract sponsorship and/or advertising.
Designing the brochure
Once you have a plan for the content you are going to include, you need to set about designing and creating the brochure itself. The design that you create could be vital in dictating how well the brochure is received. You need to ensure that you use templates, fonts and styles that are suited to your brand or organisation. It’s also a good idea to add an element of interaction to your brochure. If you do this you are more likely to keep the reader engaged.
You should aim to include clickable links, banners and links to your social media accounts. When you are thinking about content for your online brochure you also need to pay attention to the use of key words. Using the right keywords is essential if you want to ensure your publications feature well in search rankings. Once you have finished creating your online brochure you need to make sure that you promote it. You can liaise with other businesses and organisations with a view to building a partnership with regards to promoting your publication.
Do not forget that, once your brochure is published, you need to use analytics and tracking to measure how it is performing. Depending on how it performs you may need to make some changes to future brochures.