Every business wants to attract customers as well as leave an unforgettable impression on its customers. It is important to have an efficient marketing strategy to achieve this goal. It is difficult to capture the audience with traditional marketing tactics. Instead of simply sending out the advertising messages, it is better to send a free gift to the customers and see how it efficiently and successfully leaves a good impression of the business on the potential customers.
People tend to like receiving gifts, and even small item such as a coffee mug which is wrapped in a ribbon can essentially make a customer quite happy. As per the recent research conducted by Promotional Products Association, it was found that 83% of customers like to have promotional products along with different advertising messages. Promotional products can essentially cost much lesser than traditional advertising methods such as billboards, advertisements on television and radio and different other marketing techniques. The real trick lies in designing the best promotional items along with imparting a great impression of the brand logo.
A brand logo can leave an unforgettable impression on the minds of the customers about the brand. A promotional product with a brand logo essentially reminds the customers of the business whose brand logo is displayed on that product. There are different ways to design best promotional products using the brand logo. Some of them are:
- The first thing which is required for a business to do is defining the purpose of the promotional products. It is essential to make promotional products worth noticing, and this can be achieved by defining the purpose of what a business wishes to achieve through its promotional products. It can essentially be quite attractive to customers, branding as well as showcasing the business on different trade shows or giving away corporate items with a brand logo of the business. Once a business has decided the purpose or the objective of what it wishes to achieve, it can select the products which can make a great impression on the customers. For example, in case a business wishes to do branding with the help of promotional products, it can be quite beneficial to give away branded t-shirts, calendars, and mugs. It is important to make sure that the business makes use of quality material for promotional products. If a promotional product with a branded logo has poor quality, then it can leave a negative impression on the customers who can deteriorate brand image.
- Another thing that needs to be done to design best promotional products with the brand logo is doing proper research on the promotional products of the competitors. It is important to know what the competitors are offering to the customers. It might provide important insights as well as inspiring ideas to the business and helps the business to make sure that its promotional products with branded logo is distinctive as well as serve as a genuine reminder of the business. Promotional products with branded logo need to incorporate these ideas into the design aspect. Many businesses tend to distribute low priced promotional products, and it is essentially a bad business practice. A business shouldn’t make this mistake as it will kill the impression that its brand is trying to build. It is important to be smart and list down different good and bad things that the competitors’ promotional products strategy and hence make it better. Understanding their designing process of promotional products with their branded logo can help you in designing a great promotional product with your branded logo.
- It is important to seek the feedback of the customers when it comes to promotional products. It is quite useful to utilize short as well as interesting surveys in order to evaluate what the customers actually wish to have a promotional product. A business can use live chat support for carrying out such surveys online. It is more likely to provide the business with more responses along with honest ones since the conversation with the customers is taking place in real time. Once the customers have given their feedback regarding the promotional products, the business can consider giving away those promotional products which most of the customers wish to receive. For instance, in case a business wants to launch a new line of cosmetics, the customers might suggest the business to give them gift packs of the popular products of the business. In case it seems like an expensive proposition then you can consider providing one product along with a coupon or a voucher which will make the customers feel that the business value their suggestions. It is quite essential to put a branded logo on the promotional products as it will leave a lasting impression on the customers when they receive the product.
- Once you have successfully done the above-mentioned things to design a best promotional product with the brand logo of your business, you need to make sure that that product is a thoughtful gift for the customers. You have to remain considerate with the product’s choice which you wish to give for promotional of your business with a branded logo on the promotional product as these promotional products will define the brand of the business. For instance, if you are a software development company, then you might want to give branded pens as well as stationary items as promotional products which is not a good idea. You need to carefully choose a relevant and useful product such as power bank as your promotional product and then personalize it to make the recipients of the product feel special. The promotional product should have the brand logo printed on it clearly.
- To measure the value as well as effect of the promotional products, it is better to give them to the employees first. It will assist you in getting more genuine feedback regarding the promotional product and help you in designing the best promotional product with your brand logo. Another major advantage of giving these promotional products to the employees is to also make them feel special and values which enhances their productivity, performance as well as their loyalty. Also, they will provide you valuable insights and inputs regarding the designing of promotional products which you can use to create better promotional product. A branded promotional product must be designed to meet the expectations of the recipients and this can be achieved by first distributing them to employee.