The wedding business can be one of the most competitive industries. Not only are there are a lot of companies working with a much more extensive network than you, but some who are coming up with new and innovative solutions to compete in the major leagues. However, that’s why having a well-branded website could be the hub that sets you apart.
No matter where your business is currently at, considering a redesign is never a bad idea, which is exactly why I’m offering you a few tips on what to look for. Check them out below:
Glance Some Case Studies
When it comes to looking at how to brand your wedding business website, perhaps one of the first places you should look is at case studies of what others have done. While I’m not necessarily suggesting that you rip off someone else’s design, certain strategic points can be useful to use. This involves diving into the details of both contents as well as your site design, which are the two components that most people will look at first.
To begin, start looking at what type of wedding business you are, as well as what that offers to people. For example, one thing the wedding dress company Azazie does really well is showcasing real people genuinely wearing their dresses, which is much more inviting than hiring supermodels or even just picking the highlights. Additionally, your user experience is also going to be imperative as well, because as noted by Vitamin Talent, 48 percent of users say they’ll leave a website if it has a poor mobile experience; and if your website isn’t optimized for mobile than that’s a must. All-in-all, dig through all the elements that you like in the websites you’ve seen and work through how you’re going to incorporate those in yours.
Create A Hub For Social
Another important aspect of the wedding industry is being able to have your website be a hub for social. Not only is social media a primary research tool by those who are getting married, but just a plain good place to advertise your visual content. In fact, according to HootSuite, 83 percent of Americans have a social media account, which is a pretty vast audience for you to tackle. For those that are exclusively interested in marriage content, it’s a completely different ball game.
When it comes to the wedding industry, your website and social should work in tandem to promote your visual content. This can be a tricky balance, as it requires you to look towards things in terms of campaigns. For example, the independent movie People You May Know utilized their trailer on social to bring people to their site to learn more. Practices like that can be useful in regards to what type of media you’re trying to produce, as well as how you’re trying to promote it.
Focus On Design
The design of your website and aesthetics can say a lot to your potential customers about your brand. Not only should this be consistent throughout your website, but in all of your marketing materials as well. In fact, according to CrowdSpring, 90 percent of those surveyed said that their experience should be the same on all platforms. And for your brand, it’s imperative to get together a solid branding kit for your wedding company in order to not just compete, but survive.
To begin, start to ask yourself what you offer to the wedding industry, as well as why that’s a need. As branding is primarily about the identity you portray to others, it’s important to develop something that speaks for your company without saying much at all. For example, the vape brand Juul utilizes thin typefaces with bold colors that help accentuate their flavors. Per your wedding brand, make your best attempt to offer the same, honing in on what truly makes you special.
Don’t Forget About SEO
Finally, as one of the most crucial digital marketing tools that’s out, SEO is a must to consider with your digital mix. According to Junto Digital, 93 percent of online experiences begin with search; And if you’re looking to capitalize on then you need to get on top of your SEO ASAP. Who knows? With the right SEO, you could potentially become everyone’s top choice every time.
See what search terms make your product or service unique, including if there’s anything that people specifically look up to find you. For example, if you’re the only wedding caterer that specializes in seafood for your area, then focusing on the term of “caterers+wedding +(city)” might be useful to invest in. This can be a great practice to specifically target what customers you’re after; use it wisely in honing in on what strategy will work best for you.
What are some branding ideas you’ve had for your wedding business? Comment with your answers below!