The staggering number of websites on the World Wide Web at present is indicative of the growing value of websites in human affairs. In September of 2014, for example, the number of websites first breached the 1-billion mark, although this number was fluctuating then. Somewhere in 2015, it went again below the 1-billion mark due to the inactivity of many websites, but it shot up again to over 1 billion in March 2016. Then, at the end of 2016, statistics showed that the number had significantly increased to breach the 1.7-billion mark. This is a significant increase from 1991’s first ever website.
As of 2017, the number of websites was just hovering around 1.7 billion and was about to breach the 1.8-billion mark, and a rough estimate says that it would have already exceeded that number at present. But what do all these statistical data tell you? Well, they tell you a lot of things; but they primarily tell you one thing – that human lives are greatly becoming dependent on the Internet.
Why is There a Need for a Business Website?
Time and again, this question has always been asked, and it has been answered in many ways. Reasons abound as to why businesses should have a business website, and one of the primary reasons is online marketing. The days of dominant giant billboards and voluminous yellow pages are over. People nowadays first search online to find services and products that they need. It is not good, therefore, if you are engaged in a business and not minding your online presence.
To give your business an effective marketing push, you need to engage in online marketing, and you need to build a respectable online presence for your business. If you don’t know how to go about building a website, you can use WordPress to power your own site. WordPress is definitely easy to use, and it makes your site easy to manage likewise. Moreover, search engines love WordPress, which is great for your future business growth.
You simply must look at the statistics to convince yourself of the need to have a business website. Statistics indicate that the buying behavior of consumers has been greatly altered by the World Wide Web. Your business will be greatly disadvantaged if you fail to keep up with the times.
The Need for SEO
It is not enough, however, to have a business site. You also need to optimize your site to make it rank high in the search engine result page. Always remember that there are more than 1.7 billion websites on the World Wide Web – each of these sites is vying for consumers’ attention.
One of the best ways to ensure that your business website is relevant online is by employing white hat SEO with blog links. White Hat SEO, as opposed to Black Hat SEO, makes use of SEO tactics that are approved by the search engines’ terms and conditions. These tactics usually consist of awesome blogs and content that create valuable links in and out of your site. Search engines like Google value links to in-depth blogs and content, and the more link juices flow in and out of your site, the better your website’s ranking would be on the SERP.
Of course, you can’t do this optimization if you are not equipped with the necessary know-how. You need an SEO specialist – someone who is knowledgeable in the intricacies of search engine optimization. With the right SEO specialist, you can catapult your site to the top ranking on the SERP and give it an enviable online presence.