Research tells us that 97% of the impact on an audience is in the visual and communication style that is presented to an audience. Actors and strong presenters know this very well as strong influencers. When it comes to marketing, it is important to leverage visuals in web design and content layouts to attract potential customers that may provide you with business. The first impressions and experience with the customers will play significant importance in their journey with doing business with you. The web interface will be an online representation of your store. If your potential customers cannot value your web presence, then how can businesses expect potential customers to do business with them? Digital agencies from Melbourne face the following points when addressing client’s business considerations should they want to leverage the power of web design to attract potential customers; and to drive successful commerce.
Maintain a strong professional brand presence across your web platforms
Web design is an important investment for businesses that are seeking to have an online presence for their business. The web design involves the business’s online storefront and promotional efforts in order to lead new and existing customers into their online brand experience. Unfortunately, many companies choose to take shortcuts when it comes to the representation of their business online. Below are areas that need to be considered for amplification when using web design to attract potential customers.
The web design should help you to tell your business’s story
The brand needs to tell a story. And it is important that the story is conveyed correctly across the various web design properties that the business will invest in. From the look and feel of the website, to the web marketing creative such as display ads and HTML emails. This will allow the brand to come across as professional, coordinated and consistent across their web marketing efforts.
Web design layouts that help with the conversion process
The landing page is the interface where you will pitch your customers to visit and purchase from your store and is the most important investment that you will need to make for your business. Ultimately, you will want people who are visiting the website to take a conversion action. Whether it is to acquire visitors for readership, subscriptions, and lead generation or to engage in a sale, the business needs to develop and optimise a landing page that will encourage strong conversion rates. The conversion rate optimisation may involve a series of A/B split tests with copy, colours, fonts, images, videos, squeeze pages and more in order to find out which design converts best for the business.
Mobile device considerations
With more people interacting on their smart mobile devices, it is crucial that web design properties render correctly across the mobile devices. Additional considerations include click to call functionality, responsive website design across different devices, mobile friendly contact forms, collapsible content, mobile friendly website navigation, large mobile friendly action buttons and mobile friendly video content.
Wearable device consideration
The biggest gadget launch for 2015 is the Apple watch. It is still early days to see how this will be used, but it is possible that configurations may need to be considered should the device increase in popularity. So far, the integration is being led in the form of the device applications. Depending on how consumers behave with the newly launched device, there may be an increased demand for HTML web customizations.
The more businesses seek to stay at the forefront with web design innovation, the greater the opportunity they can create for commercial success. Leveraging new design trends as a result of user behaviour and technological innovation can potentially take the business to the next level. Seek to integrate web design into the core of your business today!