For eCommerce businesses, one of the most valuable tools available are social media platforms. Through social media, you can reach a wide range of customers and work to develop customer and brand loyalty. It’s important to develop these appropriately. It’s even more important to realize that there are rules for effective social media development to ensure you get the results you want.
Produce Quality Content
When you’re first starting out on social media as an eCommerce business, most of your content is most likely going to be about your products and deals. This is a mistake. Even though you want to let people know about all the great deals they can find in your eCommerce store, your clients need more than that. You need to make sure that you are providing them with quality content.
Quality content is behind the increase in content marketing. When you provide valuable information to your customers and resolve some of their problems, they are more inclined to look at your products. They will be more inclined to care that you purchase wholesale products and pass the savings on to them because you have connected with them in another way. Through producing quality content on social media platforms, you encourage them to come back to both your social media profiles and your eCommerce store.
Respond to People
When you have a social media profile, you are encouraging your clients to interact with you. This is one of the keys to developing customer loyalty. However, it won’t do much good if they post to your posts and you never respond. Even if you don’t have time to respond to everyone, have one of your employees or a business partner respond to at least a few. Don’t delete complaints. Respond to them in a positive fashion and try to continue to add quality content at all times. Remember that it is not just about being right. It’s about the way that others are going to perceive the interaction as well. Also look to creating a positive personality. Bear in mind though that if someone is behaving viciously on your wall or feed that you can remove that content. You just don’t want to make a habit of removing other general complaints.
Do Not Cross Post the Same Information
One of the other big mistakes that eCommerce business owners make is to assume that they can post the same phrase on the all of the social media sites. While the same information may need to go on all of them, bear in mind that each social media site has its own unique culture. Twitter is all about being short and sweet. Facebook invites longer and deeper discussions. You don’t want to write something for Twitter and then just crosspost the same thing on Facebook. You’re robbing the opportunity of its potential impact. Instead, make sure that you customize each post for the social media platform you’re sending it to. While this will take extra time, it will ensure that your posts are more effective.