“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
Search Engine Optimisation (SEO) consists of a number of methodologies that are designed to increase your website’s ranking on the Google Search Engine Results Page (SERP).
2016 statistics show that 70% of the people searching for information on Google click on organic links and not on the paid advertising links listed above the organic links on the SERP. Furthermore, most people click on one of the top three results on the SERP. Ergo, it makes sense to ensure that your website is listed in the top three results on the first page of the search engine results. Finally, 75% of people never scroll past the first page of search results.
As the art and science of search engine optimisation is more complex that meets the eye, it is advisable to partner with a specialist agency such as an SEO reseller such as the HOTH. Before we take a look at a number of ways that an SEO reseller will help you improve your company’s sales figures, let’s take a look at what an SEO reseller is.
Simply stated, an SEO reseller is a specialist SEO agency that provides a white label service to other digital media marketing companies. Ergo, an SEO reseller allows you to offer your clients a professional SEO service without hiring any in-house staff.
Most professional SEO firms offer their customers a variety of pre-packaged deals from a fully managed service that includes advanced strategy planning, authoritative content, as well as high-quality backlinks to individual components such as press release management, on-page SEO, and local SEO.
An SEO reseller’s value proposition is based on their extensive relationships with website administrators, publishers, and editors. Furthermore, they have access to a team of copywriters who prioritise the crafting of top quality authentic content.
Ways SEO can improve your company’s sales figures
Drive traffic to your website
Search engine optimisation’s primary goal is to drive traffic to your website. In other words, the more visitors to your site, the greater chance you will have of converting these visitors into returning customers. Therefore, your website needs to be listed in the top three links on the Google SERP.
Increase your brand’s authority in the marketplace
It is important to be seen as the number one authority in your niche. For example, if you sell mobile phones, you need to make sure that your target audience sees you as a trustworthy company who can offer them expert advice. Thus, consumers will purchase their phones from you because they trust you.
Improve your customer experience
By writing and publishing content that solves common problems, you can add customer service to your area of expertise. This, in turn, will drive traffic to your website resulting in increased sales.
For example, you are a clothing retailer who stocks down jackets. Additionally, they seem to be the latest fashion item, so your target audience will be rather large. However, you cannot wash down jackets in the same way you wash your other clothing. And, not many people know how to wash down jackets without destroying the fill. Therefore, by publishing an article on the correct way to wash down jackets, including a link to the washing liquid they need to buy, you will find that consumers will flock to your store to purchase their jackets.