Blogging. That’s for fashionistas. That’s what comes to many people’s minds when they come across this word. Well, if you fall in this misleading category, you’re wrong.
Blogging is for everyone with an intention of scaling their business, especially if you are a freelance writer.
If you’re an expert writer or you’re just getting your feet wet, the following reasons are why you should set up a blog.
- It’s Good for Practice
Practice, practice and then practice some more. Well, don’t overdo it though, but the principle remains, practice makes perfect. Writing is an exercise and like many other exercises, you need a constant workout to stay in shape.
A blog is a great way to practice your writing. It will help you master the craft. Besides, you could have the talent, but if you don’t practice toward improving your writing, then you can be sure clients will stop walking through your door.
Therefore, if you’re interested in scaling up the ladder of freelance writing, you have to prioritize blogging.
- You Maintain Creativity
When you write to pay your bill and cater for any other expenses in your life, it’s easy to stick to one style of writing.
Getting used to a certain style of writing can be beneficial to you, especially if you are pressed for time to deliver. However, it’s not always good for your writing. It’s important to always keep your writing fresh and your creativity flowing.
With a blog, you have the opportunity to play around with new styles, voice, structure, tone and topic among others. You don’t have this kind of freedom when writing for a client.
- You Appear as a Professional
When seeking for new clients, you’ll want to show them why you are best-suited for the particular task. With a blog, a client will view you as a professional in the niche you specialize in.
For example, if you are a specialist in copywriting, you’ll want to show your client how the same copywriting skills have improved your business in terms of sales. Therefore, if they don’t see you putting what you speak of into practice, they are likely to shy away from your proposal.
If you write to improve conversions and sales, your blog should focus on showing how to achieve the same result.
The more you write on such topics, the more you gain more traction in the industry as a professional. This move will not only brand you as an expert but also lure high-paying clients into your business.
- It Serves as Your Portfolio
With a blog, you have numerous articles you can use as samples when applying for a job. In fact, sometimes you might not even need to send a proposal, the client might come across your blog, like your writing style and contact you for a job.
When writing for your blog, focus on creating, engaging and informative content that will keep your readers coming back for more. This will help to attract potential clients since they already have a clear picture of what they’ll get once they hire you.
- You Add Value to Your Area of Specialization
Everyone has their own opinion about everything. However, you need to keep the opinions objective while sharing them on your blog. With this unique twist, you add more value to the industry by bringing something new to the table.
Did you know that 74% of buyers always go for the company or in this case the freelancer who first came up with a different way to do something? Well, now you know.
This unique angle is what you’ll leverage to keep your readers constantly checking your blog for new content. As a result, you’ll grow as a freelance writer due to the huge following you’ll gain. In the long run, you can land high-paying gigs.
Over to You Now
At this point, you’re probably asking yourself, “how can I build my own blog or website?” creating one isn’t as hard as you think. There are so many tools out there to guide you through the process. The ball is now in your court, take the bold step to set up your own blog and bag those clients!