It’s only been in recent years that businesses have really come to terms with the benefits of regular blogging. Once the preserve of individuals with something to share with the world over the internet, now you’ll be hard-pressed to find a company that hasn’t flirted with the concept of a blog. That’s because they provide a host of benefits to organizations: both in terms of SEO and in terms of trustability and customer satisfaction. This article outlines the main benefits of blogging from your company site, highlighting its importance in twenty-first-century commerce.
Branding and Personality
First and foremost, you want to find a blog writer whose tone gives your whole brand a charisma, professionalism, and personality that customers will connect with. That’s because the words you publish on your blog are going to be read by customers not just for the information they convey, but for the general tone through which they express your brand. If you’re compelling and engaging in your writing, web users will return to your site for more. If you are professional, they’ll trust your brand more willingly. If you’re charismatic, they’ll remember you as a brand with personality – something customers connect with.
The return on the investment you make in blog writing can be astonishing. If you’re a good writer, or you’re hiring a capable writer to construct your blogs for you, then you’ll be investing only an hour or two into what might become something that drives hundreds of sales in your business. By publishing on your own site, you’ll not be paying to feature your writing anywhere as an advertisement or placement piece. Nonetheless, your published posts will still make their way into Google’s results, which means that your site will have more avenues into consumers’ minds than before.
Perhaps the most exciting feature of blog writing is the fact that you can combine them with SEO methods. By doing this, you will deliver relevant and engaging text to readers while at the same time casting a wider net into the ether of the internet. Make sure you include content that’s tagged, well-presented, and dotted with keywords that’ll draw users in from search engines. Likewise, by linking to other pages on your site, you’ll be improving your Google ranking overall, too.
Analyze the Traffic
As with anything and everything you publish, you’re able to perform to-the-minute analysis that you’ll be able to feed back into the next item of content that you post. Where are your visitors from, and which demographics do they belong to? Which keywords are the most successful? Treat your blog a little like a know-your-customer laboratory in which you tease out the motivations that lead people to your site, and on to making purchases. By knowing your digital customer, you’ll be able to feed insights from your blog right back into the very structures and design elements that govern your site as a whole.
Blogs are of crucial importance for businesses looking to boost the visibility and memorability of their brand online. Start considering your own blog today to enjoy the multiple benefits enlarged upon above.