Itís only been in recent years that businesses have really come to terms with the benefits of regular blogging. Once the preserve of individuals with something to share with the world over the internet, now youíll be hard-pressed to find a company that hasnít flirted with the concept of a blog. Thatís because they provide a host of benefits to organizations: both in terms of SEO and in terms of trustability and customer satisfaction. This article outlines the main benefits of blogging from your company site, highlighting its importance in twenty-first-century commerce.
Branding and Personality
First and foremost, you want to find a blog writer whose tone gives your whole brand a charisma, professionalism, and personality that customers will connect with. Thatís because the words you publish on your blog are going to be read by customers not just for the information they convey, but for the general tone through which they express your brand. If youíre compelling and engaging in your writing, web users will return to your site for more. If you are professional, theyíll trust your brand more willingly. If youíre charismatic, theyíll remember you as a brand with personality – something customers connect with.
The return on the investment you make in blog writing can be astonishing. If youíre a good writer, or youíre hiring a capable writer to construct your blogs for you, then youíll be investing only an hour or two into what might become something that drives hundreds of sales in your business. By publishing on your own site, youíll not be paying to feature your writing anywhere as an advertisement or placement piece. Nonetheless, your published posts will still make their way into Googleís results, which means that your site will have more avenues into consumersí minds than before.
Perhaps the most exciting feature of blog writing is the fact that you can combine them with SEO methods. By doing this, you will deliver relevant and engaging text to readers while at the same time casting a wider net into the ether of the internet. Make sure you include content thatís tagged, well-presented, and dotted with keywords thatíll draw users in from search engines. Likewise, by linking to other pages on your site, youíll be improving your Google ranking overall, too.
Analyze the Traffic
As with anything and everything you publish, youíre able to perform to-the-minute analysis that youíll be able to feed back into the next item of content that you post. Where are your visitors from, and which demographics do they belong to? Which keywords are the most successful? Treat your blog a little like a know-your-customer laboratory in which you tease out the motivations that lead people to your site, and on to making purchases. By knowing your digital customer, youíll be able to feed insights from your blog right back into the very structures and design elements that govern your site as a whole.
Blogs are of crucial importance for businesses looking to boost the visibility and memorability of their brand online. Start considering your own blog today to enjoy the multiple benefits enlarged upon above.