When it comes to starting a new blog, many bloggers think that it’s as easy as simply building the blog, and waiting for the traffic to come in. However, unfortunately it takes a bit more work than that. Many new blog owners become overly focused on getting Google to send them tons of traffic through SEO. And, whilst it’s not to be overlooked that Google traffic is good and SEO is important, it’s vital that blog owners realise that there’s more to be done when it comes to building up traffic and a blog following – and it often involves getting off your blog and getting to the places where your target market can find you. We’ve put together some of the best ways in which you can get your new blog noticed.
Photo by Stuart Miles at freedigitalphotos.net
Search Engine Optimization
Although we said it’s important not to focus all of your energies on SEO, it’s still vital that you have a good SEO strategy in place to ensure that you rank highly enough on search engine results. Whether you choose to carry out your SEO by yourself or employ the services of an SEO Dublin company, it’s vital that you keep up to date with Google’s forever changing algorithms. When it comes to good SEO the content that you put on your blog is crucial, so spend time to research keywords and create evergreen content.
Sharing your blog content on social media sites is one sure fire way to draw more attention to it. By setting up a social networking page for your blog on Facebook, Twitter, or both, you can gather a social media following together who’ll also be able to share your content with their followers and so forth, exposing your blog and its content to a much wider audience. Having a social media account for your blog also makes it more interactive for users, and allows them to keep track of any new content that you add.
Take Advantage of Free-to-Use Sites
There are a number of sites available that will allow you to publish content free of charge, such as HubPages or Tumblr, and you can use these sites to create content that will be exposed to more members of your target audience. These sites are usually well optimised for SEO, and have a good chance of reaching higher rankings in search engine results. Leave a link to your blog in the content that you create so that readers who like what they see can click through and read more.
Hang Out Where Your Target Audience Hangs
If your blog has a specific topic, it’s a good idea to hang out for a while each day on other similar blogs and market-related forums and discussion boards. This way, you’ll be able to draw more attention to your blog by posting links to it, or in the case of forums including a link in your signature.
How do you increase traffic to your blog? We’d love to hear from you in the comments.