Getting traffic to your company website should be one of your highest priorities in 2018. But how can you do that? What are the best ways to get more traffic, leads and sales? Content marketing is the key to driving high-quality traffic to your blog, and here are five tips to make it happen.
- Create Content that Attracts Customers – Not Competitors
One huge marketing mistake that a lot of companies make is that they create content that doesn’t really speak directly to their target audience. The content does attract traffic, but few of those visitors convert into leads and sales.
Small businesses and freelancers, in particular, will often create content that actually attracts competitors rather than clients. No wonder their conversion rates are so dismal!
For instance, a wedding photographer might publish photography tips or Photoshop tutorials on her blog, but most of the people reading these posts are fellow photographers and competitors rather than potential customers who are planning their weddings.
So you need to be very clear about who your target customer is, then determine what kind of content wills draw that customer to your website and to your products and services.
- Publish In-Depth Blog Posts
One of the best things you can do to draw traffic to your website is to create long-form content that really dives deeply into the topic and provides a lot of helpful information to your reader.
There is still a place for short, punchy blog posts, but the internet is littered with posts like that, and readers are not as likely to share them as they would longer content that provides more information and greater overall value.
- Create Conversational Content to Engage Your Readers
Nobody wants to read a boring blog. No matter what industry you represent and what kinds of products and services you sell, you still need to find a way to make your content interesting to read. That doesn’t mean that you need to use gimmicks, but you should put some effort into producing content that speaks directly to the reader and engages them in a conversational style of communication.
Address your readers directly and ask them questions in your blog posts. Doesn’t a conversational style make you feel like you’re being addressed as a person and not just a number?
- Video! Video!! VIDEO!!!
Marketing experts estimate that video will account for 80 percent of all internet traffic by 2019. That is a staggering statistic, and it should be setting off alarm bells inside the head of every business owner and marketer. If you aren’t yet investing time and resources into video marketing, now is the time to get started.
- Follow Proven Inbound Marketing Strategies
There are many different approaches to digital marketing, and you should definitely engage in several of them. But the best results and highest conversions will come from readers who seek you out by their own initiative. These visitors tend to have buyer’s intent and will convert at a significantly higher rate. So you want to create a lot of useful content that is properly optimized for search engines to pull people to your site.
By following a tried and true inbound marketing methodology, your blog can attract new clients from all over the web. With a solid content strategy in place, people who never even heard of your brand will come across your landing pages from search engines, where your content can then produce leads and sales.
Create in-depth content that is focused on addressing your customers’ pain points. Connect with your readers with a conversational tone, and use video to visually present your products and services.
Improving your blog traffic can be a challenge, but using the best inbound techniques and content marketing strategies will get you the results you desire.