The answer is simple: You need local citations and business listings to help your online business become more visible, making it easier for your customers to find you. Local citations are essential for search engines, which makes it important to you as well.
Google and other search engines often consider local citations as a factor in their ranking algorithms for search engine results. You can get your business more citations from Loganix and other SEO services to improve your business ranks online.†
How Do Citations and Business Listings Work†
Often times, citation are confused with link building. The difference between citations, business listing and link building is that citations donít link back.
Search engines use business listings and citations to confirm if your business is legitimate. If you want to rank high in local search results, make sure that search engines can confirm your contact details. This way they will properly recognize your business and include them in search rankings.
What if you donít have a website or does not have strong online presence?
In this case, the search engine simply pulls out any information in the web they can find about your business. Online presence is vital for your customers to find you and if you are not visible on search, then you lack a crucial aspect of your online marketing campaign.†
Quality and Balance ≠Ė Key Factors in Local Business Citations
Citations are essential for search engine optimization. However, you need to know these arenít the bases of SEO. Other factors are needed to work alongside citations or it wonít do any good in ranking raising your search rank.
If you only have a few links but lots of citations, it would not likely rank higher than those with more links. You need to balance the amount of links and citations so that more people will find your site, as search engines rank it higher.
More than links, there are other factors you need focus just as well. If you only put your attention to links, search engines wonít consider it as a behavior worthy of reward. Overstuffing your site is never a good practice. More than balancing, you also need to ensure each citationís quality. It will help you more to get high quality citation from reputable sites than with low quality sites.
On that note, always remember to focus on quality first before the quantity. Whether it is citations, business listings or links, quality is always at the top of your concerns. If you ensure your siteís quality, excellence is sure to follow.