†As much as many of us will publicly bemoan the existence of spam, marketers persist with this way of getting their message in front of a large audience, because it actually works.
It stands to reason that if something as seemingly unpopular as spam manages to hang around for such a long period of time, someone is earning out of it. In a further attempt to make life more uncomfortable for the spammers, US Congress enacted the CAN-SPAM Act, with the aim of reducing the amount of unsolicited junk mail pinging into our inboxes every hour of the day.
CAN-SPAM might be a neat play on words and one of the better acronyms you might come across, but what it stands for literally, Controlling the Assault of Non-Solicited Pornography and Marketing, is a law that is enforced by the Federal Trade Commision, and it is worth remembering that if you send any commercial emails out of any kind, the CAN-SPAM applies to you, even if you are most definitely not a spammer.
This infographic aims to cover all the bases and give you a working knowledge of how the CAN-SPAM act affects your approach to email sales strategies and should help to ensure that you lower your risk of falling foul of the law, which could be a costly learning curve that is best avoided if you can do so.
One of the most obvious misconceptions is that CAN-SPAM is purely aimed at those that are sending out bulk emails, whereas the act also applies to commercial messages. So if you send out an email that promotes content on commercial websites, you need to be aware of your obligations.
The same rules of engagement apply to B2B email, so it is clearly vital to comprehend how you achieve compliance from giving recipients the choice of opting out, using accurate subject lines, and everything else besides.
Credit: Privacy Policies