Conventional wisdom tells us that a majority of blog posts out there never get read by a significant audience, let alone shared around the social sphere.
Given the amount of work and time it takes to research, write and promote a five-star blog post, that’s pretty unfortunate, isn’t it? It’s that initial lack of traction that causes many bloggers to give up before they ever gain traction from the SERPs or attract a readership.
That said, there are a slew of common problems that plague manner newbie bloggers and veterans alike. If you want your blog to flourish, it’s key that your posts are primed for social sharing. Since blogging represents a conversation, you’ll only hurt yourself and your long-term traffic potential if your posts aren’t being shared around.
Thankfully, you don’t need to be a copywriting mastermind or design genius to give your posts the sharing potential they deserve. Below we’ve outlined mistakes that bloggers make regarding their posts’ shareability and how to fix them.
Your Posts Lack Proper Imagery
An effective and attractive blog is about so much more than the words on the page. It’s been proven time and time again that blogs with a variety of images gain more traffic and get more shares than those that ignore imagery altogether. From YouTube videos and stock photos to screenshots and visual quote designs, it’s crucial that you use images to break up your content and paint a literal picture for your audience.
While you don’t need to overwhelm your readers with pictures, inserting some form of imagery every few hundred words is always a plus. Doing so creates a sense of “flow” that keeps your blog posts from looking too daunting to readers at a glance.
You’re Fumbling Above the Fold
On a similar note, it’s important to take advantage of your blog’s real estate above the fold. Either through an eye-popping graphic or a bold statement, grabbing your reader’s’ attention from the word “go” with help guide them through any given post.
Writing irresistible headlines is always a plus for encouraging social shares. Considering that most people scan content anyway, you can score shares based on your headlines alone if they’re enticing enough.
There’s No “Big Idea”
Each and every post you write should have some sort of central idea versus coming off as a random rant or laundry list of information. For example, the big idea of this post is to help you figure out how to make your blog posts more shareable. That’s why listicle and how-to posts which signal their purpose in the title often outperform general and generic topics and headlines.
Writing specific, actionable pieces that touch on topics within your niche ultimately makes your content more valuable and therefore more likely to be shared.
You Haven’t Found Your Voice
Whether you’re going for a humorous tone or something more serious, it’s important to let your personality shine in some way, shape or form.
Crack a joke. Use some slang and choppy sentences. Tell a story.
In short, write for people instead of robots. Yeah, search engine performance is important but don’t sacrifice readability for the sake of SEO.
At the end of the day, encouraging better performance in terms of your blog content requires special attention to detail. These tips represent the foundation of a solid blog post regardless of who you’re trying to attract.