Woocommerce VS. Shopify – Which Should You Choose?

Starting an eCommerce store can be the best thing to do with your resources. It can be a paramount investment in the recent era. However, an excellent online store needs the right amount of plugins and resources to handle it most effectively. Building a well-functioning and thriving store from scratch should be your priority among the first things to plan. The site should be robust and support all the latest advances and needs of the users to roam on it.

For this reason, programs like Woocommernce and Shopify emerged. These plugins or platforms aim toward the same goal of providing store owners with top-notch endorsements and helping them make them efficient.

However, some similarities and differences between the two can make the other better for you than the former. Let’s start the show off:

User Friendliness

The upside of the Woocommerce platform for building an engaging online store is that due to it being WordPress standard, it provides a lot of plugin options that you can use to create a professional website. With Woocommerce, there are no limitations to the plugins you chose to add for customizing your site, unlike Shopify.

However, Shopify has some enhanced tools for creating an engaging site like drag and drop image and theme selector. The platform is also easy to use due to its guided setup for everything on the site to make its user friendly. Hence, Shopify is better if you are a conventional merchant, and Woocommmerce can work better if you have some designing and website creating skills up your sleeve.

Marketing Aspects

Being platforms for high functioning eCommerce sites, both Shopify and Woocommece offer immense marketing tools to add to your store. What an eCommerce site needs are to rank high on Google and be fast and supportive. So when we talk about Shopify, the scene for marketing the site is that it can get productive analysis from traffic and provide structural methods for content and Meta description displaying and proper placement with no compromise on detailing. The system for constructive SEO is regulated and has no flaw. However, as compared to Woocommerce that encourages high profile plugins like Yoast SEO, it can be a little behind. In this aspect, Woocommerce has to take the win.

Costs and Multistore Handling

In this section, we might be looking at another victory from Woocommerce over Shopify as the platform can be more budget-friendly for startups. Woocommerce is free to use, and some of its services like domain name, hosting, and SSL Certificate may need you to splurge. Other than that, it doesn’t need a fixed and regular cost. And with Shopify, there will be a fixed price for everything, and going for advanced options can estimate to $299 per month. However, the basic plan is $29 per month, which may not be enough to run a high performing store. 

Another thing about woocommerce is that when you want to bounce out and get a second or third store, or already have them, you can make use of the woomultistore plugin. This is a woocommerce plugin that has everything in store to easily manage multiple stores and oversee them all from one place. You don’t get this feature with Shopify, which makes controlling numerous stores difficult and costly with it.

There are some other aspects like stability and support options to weigh both platforms, but the above could have done justice to both. The comparison gave us the winner as Woocommerce that has diverse options and ease for creating and running a functioning eCommerce store. Now it’s up to you to make the decision depending on your needs and preferences for running an online store and supplying it efficiently to customers.